About Dixon
Beyond Basic Video and Photography. Your Partner in Storytelling.
Connecting People Through Visuals
I started Mammoth Creative Group because I knew smaller companies and causes could be better served by their creative partners.
I create visual content that resonates with people on a deep level. Here’s how:
- Timeless storytelling strategies
- Understanding of human psychology
- Modern production techniques
- Eye for detail in every frame
- Your industry expertise
- True customer service
I make content that stays with people. Our videos are remembered. Our videos make the desired impact. You’re a partner ever step of the way.
Connecting People Through Visuals
I started Mammoth Creative Group because I knew smaller companies and causes could be better served by their creative partners.
I create visual content that resonates with people on a deep level. Here’s how:
- Timeless storytelling strategies
- Understanding of human psychology
- Modern production techniques
- Eye for detail in every frame
- Your industry expertise
- True customer service
I make content that stays with people. Our videos are remembered. Our videos make the desired impact. You’re a partner ever step of the way.
My Story
I’m a creative entrepreneur based in Louisville, KY. Since I can remember, I’ve had an insatiable urge to create. I use that passion and my experiences to provide high-quality video production to clients and consulting to in-house creative teams.
Originally from Tifton, GA, I have a background in news, public relations, live production and video marketing. I studied print journalism at Abraham Baldwin Agricultural College, broadcasting at Western Kentucky University and have an MBA from the University of Louisville. I’ve spent half of my life working on and around cameras.
In 2022, I launched Mammoth Creative Group to help companies, causes and candidates connect with people through high-quality creative services.
Details Matter
When I was a teenager, I remember helping my father plant row crops on the family farm. On this particular day, I was doing a terrible job because I’d much rather had been playing video games.
My father stopped me mid-row, jumped on the tractor and asked why farmers at our family business always picked on each other about how straight their rows were.
I didn’t know. He explained that farmers did this because having perfectly straight rows showed other farmers that you take pride in your work to the point of taking care of even the smallest details. (It also helps when fertilizing and harvesting).
I didn’t realize what he was teaching that day until after I was a teenager and had lost my father. But I carry that lesson with me every day on every project.
My Story
I’m a creative entrepreneur based in Louisville, KY. Since I can remember, I’ve had an insatiable urge to create. I use that passion and my experiences to provide high-quality video production to clients and consulting to in-house creative teams.
Originally from Tifton, GA, I have a background in news, public relations, live production and video marketing. I studied print journalism at Abraham Baldwin Agricultural College, broadcasting at Western Kentucky University and have an MBA from the University of Louisville. I’ve spent half of my life working on and around cameras.
In 2022, I launched Mammoth Creative Group to help companies, causes and candidates connect with people through high-quality creative services.
Details Matter
When I was a teenager, I remember helping my father plant row crops on the family farm. On this particular day, I was doing a terrible job because I’d much rather had been playing video games.
My father stopped me mid-row, jumped on the tractor and asked why farmers at our family business always picked on each other about how straight their rows were.
I didn’t know. He explained that farmers did this because having perfectly straight rows showed other farmers that you take pride in your work to the point of taking care of even the smallest details. (It also helps when fertilizing and harvesting).
I didn’t realize what he was teaching that day until after I was a teenager and had lost my father. But I carry that lesson with me every day on every project.
Experience
Work
Mammoth Creative Group
Partner
September 2022–Present
Dixon Jack Fletcher, LLC
Owner
April 2022–Present
RunSwitch PR
Digital Video Specialist
May 2021–April 2022
FOX 5 Atlanta
Photojournalist
April 2019–April 2021
WDRB News
Photojournalist
April 2017–April 2019
WBKO 13 News
News Editor, On-Call Reporter
May 2015–April 2017
Education
Master of Business Administration
University of Louisville
August 2021–May 2022
B.A. Broadcasting, International Business Minor
Western Kentucky University
August 2014–May 2017
A.A. Journalism & Mass Communications
Abraham Baldwin Agricultural College
August 2012–May 2014
Involvement
New Leaders Council of Kentucky
Institute Fellow
2023–2023
A/V Team
Sojourn Midtown
2022—Present
ABAC School of Arts & Sciences Alumni Council
Council Member
2020–Present
Experience
Work
Mammoth Creative Group
Partner
September 2022–Present
Dixon Jack Fletcher, LLC
Owner
April 2022–Present
RunSwitch PR
Digital Video Specialist
May 2021–April 2022
FOX 5 Atlanta
Photojournalist
April 2019–April 2021
WDRB News
Photojournalist
April 2017–April 2019
WBKO 13 News
News Editor, On-Call Reporter
May 2015–April 2017
Education
Master of Business Administration
University of Louisville
August 2021–May 2022
B.A. Broadcasting, International Business Minor
Western Kentucky University
August 2014–May 2017
A.A. Journalism & Mass Communications
Abraham Baldwin Agricultural College
August 2012–May 2014
Involvement
New Leaders Council of Kentucky
Institute Fellow
2023–2023
A/V Team
Sojourn Midtown
2022—Present
ABAC School of Arts & Sciences Alumni Council
Council Member
2020–Present
My Commitment as Your Partner
Creatives are an unruly group of people. You’ve probably been rubbed the wrong way by some visionary you hired that has a “my way or the highway” mentality.
I’m not a vendor. I’m a partner.
I enjoy working hand-in-hand with creative teams and business owners to make a final product that fits your unique needs.
You have the industry knowledge to know what makes your business stand apart from your peers. I have the creative knowledge and tools to help you stand out from your peers.
I believe in the power of true partnership. Your voice and perspective matters.
Let's Create
Got a project in mind or just browsing? It doesn’t matter. Send me a message to see how we can work together.